Pandemic and Non-Cash Transaction Growth, Who Controls Money?

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BantenTribun.id- Ease of transaction and the temptation of promotion are three-fold in breaking into pockets and finances. We recommend that you be careful and stay in control of it’s.

Non-cash transaction platforms continue to grow in Indonesia, and the growth is quite fast. As you know, many types of non-cash transactions in Indonesia, such as Dana, GoPay, OVO, and Shopee pay.

Bank Indonesia noted that in 2020, 51 digital or electronic money deputies have permits. Of course, from this number, several names stand out and have become top of mind.

It is among the newest players compared to other big names ShopeePay has managed to show very rapid growth, especially during the pandemic.

Launched by SeaMoney Indonesia in November 2018, ShopeePay is electronic money and digital wallet service that has obtained a Bank Indonesia license.

However, not only for transactions, as of 2019, ShopeePay has begun to expand. This service is also used for purchase transactions at thousands of merchant types ranging from food and beverage, retails, and various other services.

By Quick Response Code Indonesian Standard (QRIS), and working with thousands of merchants in various cities. ShopeePay becomes the most popular e-wallets in Indonesia 2 years after its launch.

Besides, ShopeePay also has a ShopeePayLater service. This service becomes the top 3 most popular credit card installment systems in Indonesia. Data based on the Daily Social report.

Bank Indonesia itself noted that digital payment transactions at merchants had reached 2.2 million transactions during March 2020, with a total nominal value of IDR 75.1 billion.

Bank Indonesia and OJK said that the virus pandemic had spurred online shopping activities and the use of digital money services.

Another Research by Snapcart Said Shopee is the most remembered and used by Indonesian Citizens. The research took during the month of Ramadhan and Eid Al Fitr.

Furthermore, Shopee is also the most used platform during this year’s Ramadan and Hari Raya, well ahead of its competitors.

Besides, research from iPrice in collaboration with AppAnnie and SimilarWeb shows that Shopee is e-commerce with the largest number of users in Indonesia in the fourth quarter of 2019.

This achievement continues until the first quarter of 2020, where the latest data from iPrice and SimilarWeb also shows that Shopee becomes e-commerce with the largest number of visitors in the country.

These things provide many rooms for ShopeePay to continue to grow.

Based on data from YouGov, released in June 2020, ShopeePay has managed to become one of the top 3 e-wallets with the largest number of users in Indonesia.

Not only that, but ShopeePay also experienced the fastest growth during the pandemic, far ahead of other e-wallet providers, such as OVO, GoPay, DANA, and LinkAja.

The research results above show that ShopeePay has the opportunity to grow faster than other e-wallets.  Moreover, the pandemic is still ongoing. People should adapt to new habits.

It is interesting to see in the future, ShopeePay will likely continue to be the electronic money service with the fastest growth rate in Indonesia.

Amid a pandemic, the temptation to shop online continues to increase from various market places such as Shoppe, Lazada, Tokopedia, and Bukalapak.

Fingers and thumbs cannot resist the temptation of discounts. It is because of the easiness of the transaction. People click on their cellphone, confirm, then waiting for the goods to arrive.

But behind that convenience, we cannot control finances. The pleasure of buying becomes a part of Indonesian habits. Then cash balance is run out

and must be refilled again at the merchant or digital transfer transactions from the bank.

Amid a pandemic like now, finance is the main factor to be controlled to protect unwanted goods. We cannot guest that something will happen next.

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